IPCG

IPCG (IMiP) is an Ukrainian Non Governmental Organization that applies dialogue-based approach to facilitate development of groups, organizations and communities achieving positive sustainable change.

Basic task of the project was to update the brand image, create a set of branded materials convenient in use. Consequently, we redesigned the logo, developed a new identity that is in line with the brand’s values, and created a set of the templates for printed and digital materials. Finally, materials were systematized in a 45-page Brand Book, which explains the brand's identities and presents its standards.